Screen Shot 2013-10-22 at 1.01.55 AMWell, on the one hand, I want to scoff at the “tween-ifying” of classic monsters and spurn Mattel’s latest marketing ploy showcasing “darker” products. But on the other hand, I have to admit that if these macabre creations were around when I was young, they might have inspired me to play with dolls. (I was more of a stuffed-animal collector myself.)

Now Barbie sales are down because of increased demand for her sinister sisters: the dolls of “Monster High.” Each character is the daughter of a famous horror-movie icon: for example, Clawdeen Wolf, Frankie Stein, and Operetta (offspring of the werewolf, Frankenstein’s monster, and the Phantom of the Opera, respectively).

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“Barbie [seems] dowdy and passe next to Monster High’s glamorous dolls, which look like the underfed love children of Tim Burton and Lady Gaga.” -NPR
The dolls, though they may ostensibly celebrate the idea of being a “freak,” have rightfully drawn some disapproval for being too bony. Though I’d like them all to eat a good meal, these toys may be some girls’ introduction to the horror canon…and that makes them OK by me.

Read the NPR article here.

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