Well, on the one hand, I want to scoff at the “tween-ifying” of classic monsters and spurn Mattel’s latest marketing ploy showcasing “darker” products. But on the other hand, I have to admit that if these macabre creations were around when I was young, they might have inspired me to play with dolls. (I was more of a stuffed-animal collector myself.)
Now Barbie sales are down because of increased demand for her sinister sisters: the dolls of “Monster High.” Each character is the daughter of a famous horror-movie icon: for example, Clawdeen Wolf, Frankie Stein, and Operetta (offspring of the werewolf, Frankenstein’s monster, and the Phantom of the Opera, respectively).
Read the NPR article here.