Well, on the one hand, I want to scoff at the “tween-ifying” of classic monsters and spurn Mattel’s latest marketing ploy showcasing “darker” products. But on the other hand, I have to admit that if these macabre creations were around when I was young, they might have inspired me to play with dolls. (I was more of a stuffed-animal collector myself.)
Now Barbie sales are down because of increased demand for her sinister sisters: the dolls of “Monster High.” Each character is the daughter of a famous horror-movie icon: for example, Clawdeen Wolf, Frankie Stein, and Operetta (offspring of the werewolf, Frankenstein’s monster, and the Phantom of the Opera, respectively).
The dolls, though they may ostensibly celebrate the idea of being a “freak,” have rightfully drawn some disapproval for being too bony. Though I’d like them all to eat a good meal, these toys may be some girls’ introduction to the horror canon…and that makes them OK by me.
Read the NPR article here.